a fashion growth network owned by retailers.
HandOff is a growth network for fashion webshops. When a partner store is sold out of a size you have, their shopper comes to you, ready to buy. You pay only when the order lands. When you are the one sold out, you send the shopper to a partner and earn 8% of the sale.
why we started
Every fashion store knows this moment. A shopper wants a jacket, but their size is gone. They leave. You paid Google or Meta to bring them in.
Somewhere else, another store has that jacket in that size. That store also pays Google, to find a shopper who wants it.
HandOff connects the two stores. The shopper gets their size. The store with stock gets an order. The store without stock earns on a sale it could not make.
As Taco puts it: “when we help each other, we all get rich instead of google.” taco dolleman · beone
who we are
Taco Dolleman co-founder
Owner of BeOne, a fashion retailer with 16 stores and its own webshops. BeOne was the first store in the HandOff network.
Daniel Penna co-founder
Ten years of building digital products and experiences in fashion, for names like PVH, Zalando, Bestseller and Fashion Cloud. Daniel builds the HandOff platform.
what it costs
You pay 10% of the product the shopper clicked, and only when they buy it. When you send a shopper to a partner, you earn 8%. HandOff keeps 2%. No setup fee, no monthly fee, no cost per click.
More answers are in the frequently asked questions.